Description

Course description:
“In this course, students will study in depth SEO (search engine optimization) and SEM (search engine marketing), which are the basis for attracting traffic to a site using organic and paid methods. You will learn how to optimize sites for search engines, as well as develop effective paid campaigns using Google Ads and other advertising platforms.”

What you will learn:

• SEO Basics: how to properly optimize sites for search engines.
• Technical aspects of SEO and best practices on the site.
• How to create and optimize paid campaigns through Google Ads.
• The importance of keywords and how to choose the right ones for SEO and SEM.
• Analysis of data and optimization of advertising campaigns based on the results obtained.

Why choose this course:
“This course is essential for those who want to work with search engines and promote websites through organic and paid traffic. The use of SEO and SEM methods allows businesses to occupy top positions in search engines and get more customers.”

Duration: 2 months

Level: Intermediate/Advanced